‘Pay-As-You-Go is not Possible’ – MultiChoice
NEWSMAN, Abuja – Chief Executive Officer of MultiChoice Nigeria, owners of DSTV and GOTV, John Ugbe, has disclosed that the Pay-As-You-Go (PAYG) billing model advocated by Nigerians is technically and commercially not feasible.
Ugbe said this while appearing before the House of Representatives Ad-Hoc Committee investigating the non-implementation of PAYG subscription model by satellite television operators.
He explained that Pay-Per-View (PPV) is often confused with PAYG, adding that the PAYG model used in the telecommunications sector is not the right fit for pay television.
“It is only in instances where there is a two-way communication between the device at the subscriber’s home and the head end of the pay-tv service provider, which will enable the provider to determine when a subscriber is connected or not, that a billing system could be designed to take into cognizance the subscriber’s behavior”, he said.
“We are yet to see a pay TV business anywhere in the world that does PAYG in the sense intended here. We do not believe the model is technically or commercially feasible,” Ugbe explained.
He further stated that the Pay- As-You- Go could only be feasible if there is a total and global remodeling of the satellite broadcasting technical and billing architecture, adding the result will be that consumers will have too much higher tariffs to access the service.