Beats By Dre Ad features Burna Boy’s ‘Way Too Big’
NEWSMA, Abuja – Nigerian Grammy nominee singer, Burna boy’s ‘way too big’ has been featured in ‘glow in the dark product ad, by beats by Dre, which is in collaboration with Tokyo-based label, AMBUSH®.
Beats in a statement noted that the “special-edition Powerbeats–designed to take you from day to night with its glow-in-the-dark capabilities, high-performance sound, sweat- and water-resistance and co-branded, ripstop pouch. The release marks the first official collaboration by Beats and AMBUSH®, as well as the first glow-in-the-dark product ever by Beats.”
With this partnership, Yoon Ahn, the co-founder and creative director of Ambush was inspired by the creative spark that can come from your nocturnal side – especially when living in a city like Tokyo, which comes to life at night with a particular energy.
Also, for the collaboration, Beats and Ahn featured Grammy-nominated Nigerian superstar, Burna Boy to star in the campaign.
Burna Boy discusses how music is unifying on a global scale, his positivity about the future and his hope for the future generation of Africans to know themselves and be proud of who they are, Pulse reported.
‘Way Too Big‘ was released off Burna Boy’s latest album, Twice As Tall and it’s one of the biggest fan-favourites across the world.